Writing
Ideas on the AI-search shift
The thinking behind the method — the case against AI slop, and how to build content that earns citations instead.
Essay · GEO strategy
AI Slop Is Doomed. Here's Why.
Why "GEO at scale" produces a short-lived spike — and why content built on genuine information gain compounds as LLM filtering tightens. Three reasons, with the research behind them.
Read the essay → Essay · MethodologyHow to Stop the Slop: The AIG Framework
My Active Information Gain framework — a measurable, six-dimension method for engineering content that AI engines cite instead of deduplicate away.
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