Case study · B2B SaaS · Microsoft cloud
Nerdio: creating a new sales funnel with GEO
Active Ingredients helped Nerdio launch a Generative Engine Optimization (GEO) program, run in parallel with ongoing SEO, to win high brand visibility in AI platforms and turn it into pipeline.
The problem
Nerdio, a leading Microsoft cloud management provider, faced a critical challenge as AI Overviews and LLMs began displacing traditional organic search results. Buying journeys were starting inside AI answers, and Nerdio needed to be visible there.
The solution
We launched a GEO program built on information gain. Instead of adding to the "synthetic noise" of content the models already know, we added novelty: expert-driven, unique insights that led AI models to recognize Nerdio as a primary authoritative source. The result was AI visibility that works as a high-intent performance engine.
Building the knowledge graph LLMs trust
We created more than 50 semantically rich topical pages engineered to match AI-preferred patterns. That dramatically increased Nerdio's presence inside AI-generated results, driving a 1,394% increase in brand mentions across the top LLMs and 1,266% growth in Google AI Overview mentions.
GEO mentions and share of voice
Nerdio's total mention rate on AI platforms reached 89%, with priority topics maintaining near 100% visibility. The program also achieved a 25% share of voice in GEO results, more than twice that of competitors.
Digital PR and partnerships amplify off-site authority
We activated Nerdio's partner ecosystem to publish deep technical articles. These posts serve as third-party validation across high-trust domains, building the cross-platform consensus LLMs look for, and they delivered thousands of citations in Google AI Overviews and LLM chats.
Partner posts on LinkedIn extended that reach to audiences as large as 460,000 followers, creating authoritative co-citation signals that AI engines use to validate sources.
The results
AI visibility became a new, measurable sales channel: +602% organic leads year over year, converting at 2.1× the baseline rate, with brand impressions up 32%.
"Active Ingredients are true pioneers in GEO. The results have been outstanding. We have a completely new, high-efficiency funnel for our sales team."
Lane Cauley, Senior Manager, Web Experience, Nerdio
Want results like these? Get in touch, or read how the method works in the AIG Framework.